Messaging Management System

The Messaging Management System project focused on modernizing Best Buy's product marketing message management process.

We transformed the manual, time-consuming process into a streamlined digital solution that improved efficiency and reduced errors.

The new system enabled better collaboration between teams and provided a centralized platform for managing product marketing content.

Our research revealed that the current manual process was causing delays and inconsistencies in product marketing.

Key findings included the need for better version control, improved collaboration tools, and streamlined approval workflows.

We identified opportunities to automate repetitive tasks and reduce the risk of errors in message management.

We developed a clear information architecture that organized messages by product categories and marketing campaigns.

The structure prioritized easy access to active messages while maintaining clear hierarchies for archived content.

This organization helped teams quickly find and update relevant marketing messages.

Initial wireframes focused on creating an intuitive interface for message management and collaboration.

We iterated on these designs based on user feedback, ensuring the layout supported team workflows and approval processes.

The final design incorporated Best Buy's brand guidelines while maintaining a professional and efficient interface.

We added interactive elements and clear visual hierarchies to improve usability and make the system more engaging.